Rather, it’s a default message that appears whenever a new user opens up a messenger window to your page. It’s not a welcome message like you might hope. Plus, it doesn’t work for a new user greeting if it’s public, it’s not personal, and thus it’s not performing the function you want it to perform. That means when you post a message, only six out of a hundred users will see it. Brands often see under 10% reach, usually closer to 6%, without factoring in advertising. There’s so much content and so much saturation on Facebook that the vast majority of the possible content you could see is filtered. This is a bit of a problem for some brands, given how reach works these days. The only way you’re able to reach your followers is by directly posting on your wall and hoping they see it in their feed. ![]() ![]() Brand pages – any kind of “page” rather than a profile on Facebook, really – cannot initiate messages. The fact is, Facebook doesn’t want brands sending out unsolicited messages to their followers, either in mass new messages or as new user welcome messages. Third Party Programs Facebook’s Rules and Reasoningįacebook has something called a “ messenger greeting” but it’s not what you might think it is.
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